Fashion Through the Decades

Fashion Through the Decades: Day Look of the 1970s

Fashion Through the Decades: Day Look of the 1970s

Hello my fellow readers,

If you’ve read my previous blog post, then you already know that I have set my mind on changing the content of my blog by introducing more diversity, content-wise and category-wise. Therefore, I am beyond excited to reveal a new mini-fashion series called, “Fashion Through the Decades.”

“Fashion Through the Decades” is a short series of photographs and posts, based around the day and night looks of three various decades: 1970s, 1980s, and 1990s. For this series, I have decided to invite the two of my closest friends, Vanessa, who is my photographer and videographer, and Denise, who is my sister from another mister. Both of my friends are drastically different yet, there is something about us that makes us the same. Thus, this series is a combination of not just three different looks, but also three different personalities. Since the outfits were inspired by the decades, they are more or less wearable, depending on how you decide to style them. However, this series is a reflection of the approach my friends and I took.

The 1970s were the Disco era, filled with lots of dancing, clubbing, and style. Celebrities, such Bianca Jagger, Woody Allen, Elton John, and Tina Turner, were attending the hottest club in town: Studio 54. Movies, such as Saturday Night Fever, caused everyone to leave the house and get to the nearest dance floor. Meanwhile, movies, such as Star Wars, were the beginning of people thinking beyond their current time, and they blew everyone’s minds. All of this was happening to what I like to call, “my personal favorite soundtrack to life,” “Staying Alive” by Bee Gees. The 1970s were all about not just staying alive, but also living and prospering.

As someone who is in love with the high fashion of the 1970s, I have embarked on the journey to find looks that would still be modern yet, have a touch of the high fashion of the 70s. My goal was to create a look that would not resemble a costume, but rather, a very-well dressed young woman. Thus, I stumbled upon a photo of a person, who was the reflection of that idea. Bianca Jagger and one of her white suits served as a stroke of inspiration for my look. However, history also has a tendency of repeating itself, especially in fashion, therefore, I dug deeper in my research.

Certain items of clothing that were popularized by the 70s were actually first introduced to the world in the late 1920s to 1930s. The wide-leg trousers, for instance, were first introduced in the 30s. Women were wearing pants gracefully, while simultaneously making a social statement. Women have been using clothing as a weapon of choice for decades in order to make a statement related to the issue they cared about. Trousers, as a prime-hand example, became the new “powerhouse wear” for women, carrying out a message that women are not inferior, but rather equal to men. Although in the 70s, trousers might have been worn for style purposes, some women were still making a statement by wearing them not just to the office, but also to the disco.

Makeup, as well as clothes, also has a repetitive and rebellious history. The bold lip, worn day and night during the 1920s was an example of a rebellious, new woman, who would later become known as the “flapper.” The bold lip returned to the 1970s, and was mainly worn for a night out. Although the lip was popular during the decade, the 1970s also preferred a more settle look, in contrast to the 20s. A makeup look that would include more shades of browns, golds, and beiges was favorited by the women of the 70s. In contrast, Lisa Eldridge, a makeup artist from England, who is currently working with Lancôme and has a beauty-related YouTube channel, advocated that beauty looks from the 1930s were repeated in the 1970s. To prove her argument, she created a bold makeup look, which included the elements of both decades. Ah, once again, history repeats itself!

Hair trends have also been quite repetitive. The voluminous locks of Catherine Deneuve resemble the locks of famous actresses of the 1930s, such as Katherine Hepburn and Gene Tierney. The straight hair and blunt bangs of Jane Birkin would not be as popular during the 1920s/early 1930s. However, the hairstyle has one element of the 1920s: the bangs. Although some flappers preferred a shorter, more boyish cut, some cut their hair into a bob with a touch of blunt bangs.

Since fashion has been repeating itself, the 1970s made a come back to the runway approximately three years ago. Since trends repeat themselves, here is how you can achieve a 1970s-inspired look without looking like it’s Halloween.

  1. High-waisted, wide-leg pants

As aforementioned, trousers were not just a statement solely made in the 30s. They became more popular in the 70s, and were a grand shift from those mod-dresses of the 60s. Wide-leg pants are a flattering fit for anyone who is looking to visually lengthen their legs, or create a more hour-glass silhouette. High-waisted pants or jeans were a perfect choice for anyone, who wanted to tuck-in their blouses or shirts and keep their day going.

  1. Blouses, blouses, blouses!

In the ’70s, the world was filled with people wearing blouses and shirts. Printed, patterned, colorful-the world loved blouses! Blouses could have been easily worn during the cold months and the warm days. Depending on the fabric, whether silk, chiffon, or cotton, a blouse or shirt could have made or broken the outfit. Besides, different blouses were worn for different occasions. You didn’t think you could wear a blouse to a club? You thought wrong. Just pair a deep V-neck blouse with your pair of high-waisted jeans or pants, and you were ready for the night. Going to work? Wear a blouse with more coverage in the cleavage. Tie a bow around the collar, and you were prepared for the work day ahead. Since I was creating a day look, inspired by the high-fashion of the 70s, and not just by the common looks filled with beige suede, I decided to pair a more conservative blouse with a black bow tie.

  1. Oversized eyewear

If there is one trend I still see being repeated over and over is the oversized eyewear. Gucci, the most popular high-fashion brand at the moment, has recently convinced the world that over-sized pink sunglasses with bedazzled frames is the new equivalent of the Juicy Couture velvet tracksuits from the 2000s. From Beyoncé to your local fashionista, the over-sized eyewear has been a prospering and growing trend. Round, square-you name it! In this look, I decided to recycle a pair of Betsey Johnson glasses that were on a shelf in my closet since 2013. Once again, fashion history repeats itself.

Outfit Details: Blouse– H&M, Trousers-Pretty Little Thing, Heels-Truffle Collection, Sunglasses-Betsey Johnson (Similar Here, Here, & Here), Earrings-J.Crew (Similar Here & Here), Bracelet-Tiffany & Co. 

Styling by Sophia Ostapenko

Photography by Vanessa Flores

Videography by Vanessa Flores

Thank you for reading, and stay tuned for the 1980s ;).

Yours Truly,

Sophia for Fashion Caption.

Related Posts

Fashion Through the Decades: Day Look of the 1990s

Fashion Through the Decades: Night Look of the 1970s

Fashion Through the Decades: Night Look of the 1980s

Fashion Through the Decades: Night Look of the 1990s

Fashion Through the Decades: Day Look of the 1980s

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