Hello my fellow readers,
New York City, one of the famous fashion capitals of the world, is a home to grandiose fashion exhibitions and events, such as the annual First Monday in May, also known as the Met Ball, along with exhibits that are dedicated to the theme of the famous night. New York is also a cultural Mecca, which includes museums, such as The Museum of Modern Art, which is currently displaying its first fashion exhibition in the past 70 years, but New York is also an origin of many well-known American fashion houses, such as Ralph Lauren and Michael Kors.
Therefore, when Louis Vuitton decided to assemble an exhibition dedicated to the history of the fashion house, it was no surprise that it would take place in New York.
The exhibition, which was shared on Instagram more than 12,000 times (according to some research I have done by browsing through the hashtags on the platform), although aesthetically pleasing, is meant to explain and educate the public on the history of the brand and its origins.
Simply titled, “Volez, Voguez, Voyagez”, which from French translates into, “Fly, Vogue, Travel”, the exhibit details the history of the brand starting from the year of 1854 to the present day. The exhibition’s curator, Olivier Saillard, along with the artistic director and set designer, Robert Carsen, designed the space in a manner through which each visitor, no matter how familiar they might be with the brand, is able to learn something about the brand and its history.
Displayed in 17 rooms, the items within the exhibit consist of the first company advertisements for Louis Vuitton’s trunks, along with the methods of transportation used for traveling, which evolved throughout the years. With each trunk comes its own story, and to witness some garments from the late 1800s and early 1900s that were displayed inside of the trunks was a fascinating sight. While looking at one specific trunk and its contents, one could truly time travel and imagine themselves on a ship to a foreign land, or on a plane to a nearby country.
As a visitor travels through the exhibit, they can see the most recent collections displayed near the older ones, and be able to compare, contrast, and enjoy each creation first-hand. Each item is placed into a time period, or more so, it is placed near the method of transportation that it could’ve been taken on while one was traveling abroad, which provides a clear and interesting representation of how humans went on voyages prior to the modern luggage.
Everything-from an undergarment trunk to the most recent collection made in collaboration with Jeff Koons-was on display at the exhibit. “Volez, Voguez, Voyagez” has definitely provided a magnificent visual representation of not only the brand’s history, but also its growth and development into clothing, shoes, handbags, and other accessories.
To quote and summarize the exhibition in a few words written by the Louis Vuitton website dedicated to the exhibition,
“This historic journey, designed by Robert Carsen, is divided into ten chapters, one of which is entirely devoted to the United States of America and New York City. The tour opens with the most symbolic object of the House: the trunk, a model fashioned with contemporary flair, embodying the iconic hallmarks and bold spirit of Louis Vuitton. The exhibition features objects and documents from the Louis Vuitton heritage archives, as well as select articles on loan from the Palais Galliera and the Musée de la Mode de la Ville de Paris. The exhibition concludes with a display devoted to the savoir-faire of the artisans in the Louis Vuitton workshops.”
***Please note that the black-and-white photos were taken by Boris Lipnitzki and other photographers. These were presented at the exhibition and I took photos of them to share with you***
Photography by Sophia Ostapenko.
To find out more about the exhibition or see more photos, please click here.
Thank you for reading, and have a wonderful day.